Prowna

The first contact

“Just a few things from the basement.”

4 min read

The short answer

Customers cannot estimate volume, so they undercount honestly. Ask for a photo taken from the doorway with a chair or a person in it — that gives you a scale you can price against.

He said a few things from the basement. You brought the smaller truck. It was three trips, or it was one trip and a conversation on the driveway that neither of you enjoyed.

The temptation is to file that under people being optimistic about their own clutter. It is worth resisting, because it leads to the wrong fix. He was not shading the truth. He genuinely does not know how much is down there, and he has no way of finding out.

Nobody thinks in cubic yards

Your price is driven by volume, and volume is the one quantity an ordinary person has never had to estimate. Ask someone how many square feet his kitchen is and he can guess within twenty percent. Ask how many cubic yards of stuff are in his garage and the honest answer is a shrug.

So a booking form that asks him to describe the load is asking for a number he cannot produce. He fills it in anyway, because the form requires it, and the two of you are now working from a figure that was invented under pressure.

Ask for a scale instead

One photo, taken from the doorway, with something ordinary in the frame — a kitchen chair, a doorway, a person standing at the edge. You know how tall a chair is. Once one is in the picture, everything else in that picture has a size.

It costs him ten seconds and it costs you nothing. And it moves the estimate from his guess to your judgment, which is the whole point, because only one of you has loaded a truck before.

The same pile photographed without and with a chair in the frame to give it a scale WHAT HE SENDS could be knee-high, could be chest-high WHAT YOU ASK FOR one chair, and now it has a size the customer is not guessing badly — he has nothing to guess against
The same pile photographed without and with a chair in the frame to give it a scale WHAT HE SENDS no way to tell how big WHAT YOU ASK FOR one chair gives it a size
The same pile twice. Once a chair is in the frame, the pile suddenly has a height.

Say what moves the price besides volume

Two loads of the same size are not the same job, and he does not know that either. Stairs, distance from the truck, whether it has to be taken apart, whether anything needs special handling at the dump — all of it is invisible in a photograph of a pile.

Naming those four or five factors on the page does something quiet and useful: it tells him why two quotes he received differ, without you saying a word about the other company.

Five things to ask for and what each prevents. Our own reasoning, from where these jobs actually go wrong.
What the page asks forWhat it prevents
A photo from the doorway with something familiar in itA description of volume by someone who has never estimated volume.
A second photo of the route out — stairs, doorways, the driveThe surprise that turns a one-hour job into three.
What besides size changes the priceThe suspicion that a higher quote means someone is charging more for the same work.
What you will not take, and where that has to go insteadA wasted trip and an awkward refusal in his hallway.
Whether the quote is fixed once you have seen the photosThe driveway renegotiation, which nobody wins.

The last line is the one people remember. Everyone in this trade quotes a maximum; almost nobody says out loud that the number can move downwards too.

Why there are no prices on this page

What a load costs depends on where you dump it, what the dump charges that month and what you drive, and those differ enough between towns that a figure printed here would be misleading everywhere except one of them. Put your own numbers on your own page. What travels is the method: ask for a scale, not a description.

Want the website version of all this?

We build it, whole, before you pay anything. You change what you like and decide afterwards.