Every trade decides differently.

• FencingFootage, materials and property lines. An estimator that turns “about 120 feet of cedar” into a number is worth more than a gallery.
• LandscapingLong decisions with seasons in them. Before-and-after work and a clear split between design, build and maintenance.
• RoofingHalf the visitors have a leak right now. Emergency contact above everything, storm and insurance pages underneath it.
• PlumbingUrgency and trust in the same breath. Service call cost stated plainly beats every trust badge ever made.
• ElectricalCertification is the product. Paperwork, compliance and the things a buyer's inspector will ask about.
• HVACSeasonal, and split between panic and planning. Separate paths for “it stopped” and “it needs replacing before winter”.
• PaintingSold on preparation, judged on the finish. Color help and a plain account of what happens to the furniture.
• ConcreteSquare footage, cure times and access. People want to know how many days their driveway is unusable.
• CarpentryCustom work needs proof of range. Project pages that show the thinking, not just the result.
• MasonryMaterials and matching. Repair work sells on “you will not see where the old stops”.
• FlooringComparison is the whole decision. Material against material, per square foot, with the subfloor honestly priced.
• TilingDetail work photographs well and sells itself, if the photographs are big enough to see the grout lines.
• DecksDreamed about in winter, built in spring. Material comparison and a realistic lead time.
• WindowsEfficiency numbers, grants and noise. Long consideration, several visits before anyone calls.
• SidingWhole-house decisions with a large number attached. Material pages and finance-free honesty about the range.
• GuttersSmall jobs, fast decisions, high volume. Booking has to be almost frictionless or they call the next one.
• Garage doorsHalf repair, half replacement, often urgent. Make and model matter more than style.
• Tree careSafety and liability first. Insurance, certification and what happens to the stump.
• Pressure washingThe most visual trade there is. Before-and-after does the entire job if it is shown properly.
• PoolsLong, expensive, seasonal. Maintenance contracts are the real business and belong on their own page.
• Pest controlFast and slightly embarrassing. Discreet, immediate, and clear about what happens in the house.
• CleaningRecurring revenue. The site's job is to make a schedule easy to start, not to sell a one-off.
• LocksmithEmergency-led and often at night. One number, enormous, above everything else.
• SolarNumbers-heavy and full of claims. Honest payback arithmetic beats every stock photograph of a smiling roof.
• HandymanThe breadth is the problem. The list has to be specific or nobody believes any of it.
• PavingArea, base and drainage. What separates a job that lasts from one that sinks, explained where it is read.

Not on the list? It almost certainly still works — the list is what we have built most often, not a limit. Ask and we will tell you straight whether your trade suits this.